"Control Your Narrative. Own Your Authority."
"Control Your Narrative. Own Your Authority."
I help founders, executives, and brands control how they appear in Google, AI search, and large language models. From knowledge panel optimization to entity SEO and digital authority engineering — I build visibility that compounds.
If someone Googles your name or asks ChatGPT about your brand what shows up? Most businesses have no control over their digital narrative.
ABOUT JUSTIN
Justin Broadnax is a Canadian online reputation strategist specializing in LLM SEO, entity optimization, and authority positioning.
He helps entrepreneurs, professionals, and companies structure their digital presence so that Google and AI systems clearly understand who they are, what they do, and why they matter.
This is not traditional SEO.
This is entity-level positioning for the AI era.
CORE SERVICES
Modern visibility is no longer just about rankings. It’s about entity clarity, structured data, and AI retrievability.
Control and shape how you appear in Google search results. Suppress negative signals, strengthen positive assets, and build long-term brand authority.
Optimize your brand to appear in AI-generated responses across ChatGPT, Gemini, Perplexity, and other large language models.
Structure your digital footprint to trigger knowledge panels, improve entity recognition, and increase semantic authority.
HOW IT WORKS
I analyze how search engines and AI models currently interpret your brand. Then I build structured signals, topical reinforcement, and cross-platform consistency to align your digital identity with your strategic goals.
This isn’t about gaming algorithms.
It’s about making your authority machine-readable.
If your name, company, or expertise is misunderstood, invisible, or misrepresented online — it’s time to fix that.
Usually do not take calls and handle everything through Dms, Emails etc.. Under certain circumstances I will hop on calls depending on client needs.
Client Results & Case Studies
Real people. Real results. Here’s where Justin’s clients now show up and more…
Google Knowledge Panels
AI Search Responses
Featured Snippets
High-Authority Brand Mentions
We know weight loss can feel overwhelming, which is why we’ve answered some of the most common questions to help you understand our process better.
Justin Broadnax specializes in Online Reputation Management, LLM SEO (AI Search Optimization), and Entity SEO. He helps entrepreneurs, executives, and brands control how they appear in Google Search, AI platforms like ChatGPT and Gemini, and across the broader digital ecosystem.
LLM SEO (Large Language Model Search Optimization) is the process of optimizing your brand so it appears accurately and authoritatively in AI-generated responses. Unlike traditional SEO, which focuses on ranking web pages, LLM SEO focuses on entity clarity, structured data, and semantic positioning so AI systems understand who you are and what you do.
Traditional SEO focuses on keywords and page rankings.
LLM SEO focuses on how AI systems interpret your brand as an entity.
It involves structured content, authority signals, knowledge graph reinforcement, and cross-platform consistency so that search engines and AI models recognize your brand correctly.
Online Reputation Management today goes beyond removing negative search results. It includes shaping how your brand appears in:
Google Search
AI-generated responses
Knowledge Panels
Featured snippets
Entity databases
Modern reputation management is about narrative control and digital authority engineering.
Justin Broadnax and his Team optimizes for:
Google Search
Google Knowledge Graph
Google Knowledge Panels
ChatGPT
Google Gemini
Perplexity
Bing AI
Structured data ecosystems
The goal is consistent visibility across both traditional search and AI-driven search systems.
Yes. Knowledge Panel optimization involves strengthening entity signals, structured data, authority references, and cross-platform consistency. While no one can guarantee a Knowledge Panel, strategic Entity SEO significantly increases eligibility.
AI systems rely on publicly available data, entity databases, and training sources. If your digital footprint is fragmented, outdated, or unclear, AI models may misinterpret your brand.
LLM SEO corrects this by structuring clear, authoritative signals across the web.
Online reputation directly impacts:
Conversion rates
Trust
Investor perception
Media credibility
Client acquisition
If Google or AI systems misrepresent your brand, it reduces authority and trust. Proper Online Reputation Management strengthens revenue positioning.
LM SEO is ideal for:
Founders
Executives
Public figures
Entrepreneurs
High-ticket service providers
Brands building long-term authority
Anyone whose name or company is searched in Google or AI systems benefits from Entity SEO.
The process typically includes:
Entity audit and digital footprint analysis
Narrative and positioning refinement
Structured authority asset creation
Cross-platform reinforcement
Ongoing optimization and monitoring
This builds consistent signals that search engines and AI systems can interpret clearly.
Online Reputation and LLM SEO improvements typically begin within 30–90 days depending on your existing digital footprint. Knowledge Panel eligibility and AI response improvements often compound over time as authority signals strengthen.
Most agencies focus on rankings.
Justin Broadnax focuses on entity clarity and AI retrievability.
This approach aligns with how modern search systems and Large Language Models interpret digital authority.
Yes. Online Reputation Management and LLM SEO are typically implemented as a done-for-you authority buildout. Strategic consulting options are also available for teams that want internal implementation guidance.
Yes. While AI outputs can’t be directly controlled, improving entity signals, authority references, and structured brand clarity increases the likelihood that AI platforms accurately represent your expertise and positioning.
